I've decided to go a little different route with "The Developers" than your normal let's-just-sell-in-the-bookstore approach. There are numerous reasons I'm trying this, but it comes down to two major ones:
1. Bookstores end up taking a huge portion of the money.
2. Bookstores bury books that aren't being sold at record-setting paces.
With this new approach, I'm giving away a handful of copies in many major U.S. cities, starting with Washington D.C., Baltimore and Philadelphia. My thought is that if I can get the book in the hands of readers, they'll repay me afterward, either monetarily or with comments/accolodaes.
Check back for updates to know when and where the free books will be available.