Why the book name change?

Posted on October 26, 2008

You may have noticed that I recently changed the name of my new book to "Corporate Ties." I haven't had a chance to change all of my marketing material yet because, well, there's only so much time in the day, right? After thinking about it and discussing with others, "Polos to Ties" worked great for the local audience, but from a book sales standpoint, a random person might not notice the fashion connection.

Instead, by calling it "Corporate Ties," the title serves two purposes. The wardrobe statement is still there, but on top of that, there's also the correlation between working for a specific company and being tied to it. Furthermore, there's also the meaning of being affiliated with a business, which is another obvious theme of the story.

I'd like to give a big thanks to graphic designer Sean O'Connor for helping me with the title and bouncing a variety of ideas around. Maybe the title will change again, but we believe for now that "Corporate Ties" is marketable enough to move forward with a lucrative publishing deal in the near future.